Morris and Co. inspired a generation of designers and manufacturers and was a shaping influence on the Arts and Crafts movement that flourished during the late 19th and early 20th centuries. William Morris (1834-96) developed early on two life long passions: a love of nature and creative interest in history. He was briefly trained in architecture but was primarily an artist focusing on applied rather than fine art. He designed furniture, painted tiles, wallpapers, textiles, embroideries and stained glass. He had met Edward Burne-Jones and Dante Gabriel Rosetti while studying at
William Morris revived the pre-industrial techniques for his textiles, he taught himself dyeing with natural, organic colors and also tapestry weaving and was always striving for the highest standards in materials and workmanship. The original Morris & Co. was closed in 1940 but purchased by Arthur Sanderson & Sons Ltd who is continuing in the same tradition of designing timeless patterns.